Does your company have an organized, well-aligned, Strategic Account Management Program?

Many companies say: “We have some accounts that we call “strategic” and reps that cover them. What else do we need?”

The answer may surprise you. You need a lot more…but it’s well worth the effort.

“I strongly advocate that my fellow executives strengthen their SAM programs in slow times because SAM will remain a growth engine no matter what. The “developed through the years” customer intimacy, loyalty and satisfaction inherent in a SAM program does not fail to uncover new opportunities to grow market share, co-create and globalize with the customer. The result is sustained growth—yes, even in a down economy.” Bernard Quancard, CEO SAMA (Strategic Accounts Management Association), 2008

In fact, a 2008 Survey of companies with SAM Programs showed that 70% said strategic accounts grew faster, with higher customer satisfaction and loyalty, than non-strategic accounts in the fiscal year. Strategic accounts increased revenue by an average of 18 % vs. 9 % for all other accounts. And, NewLeaf Partners can help you get there in almost every aspect, from Program Creation to Rollout and Execution.

Program Creation, Launch and Operations
From readiness assessments, business case development and requirements capture to the day when the program is generating growth and profits in line with expectations, NewLeaf can consult on specific portions or outsource an entire Strategic Account Management (SAM) Program.

Strategic Account Managers / Extended Team Talent Management
NewLeaf's talent management capabilities are deep and wide. We develop the critical skills of Account Managers, and their extended account team members. We also can assist you in making key decisions about the SAM organizational structure and compensation. We also have experience in training and coaching Sales Managers in key areas such as Hiring, Retaining and Developing their teams.

Tools and Systems Development
NewLeaf has proprietary, web-based, collaboration tools for Opportunity Management, Account Planning. We also maintain partnerships with leading edge technology companies that automate other parts of the Strategic Account Management Process, such as client research, reporting and CRM.

SAMA Affiliation

NewLeaf Partners' longstanding affiliation with Strategic Accounts

Management Association (SAMA) allows us and you to stay connected

with the latest developments. See our SAMA Velocity Magazine Articles

for more information.